Brands are big business and a strong brand is a valuable asset to a company; equally as valuable as the product or service that it represents.

Our Brands Team, comprising specialist lawyers working in advertising law, intellectual property, corporate and commercial contracts, interactive media, claims defence, and risk management can help you to develop and implement a pro-active branding strategy.

To maximise the potential of brand value, we can help you to properly nurture, protect and exploit your brand; this could make a substantial impact on your profitability and could even create a valuable asset in its own right.

Our current clients include multi-national manufacturers and retailers, owner-managed businesses, media agencies and intellectual property based enterprises.

We have expertise in the following areas:

• Advertising
• Regulation
• Sponsorship
• Risk management
• Trademarks
• Packaging
• Promotions
• Competitions
• Claims defence
• Intellectual property
• Copyright
• Labelling
• Endorsements
• Contracts
• Brand protection
• Product liability